Who this is for

We work with big vision, small business owners

Someone who runs such a company is committed equally to the qualitative aspects of the enterprise as a measure of success and growth as well as the quantitative aspects. Qualitative includes the business owner’s vision, values, lifestyle goals, quality of relationships and contributions within and outside the business.

In my 30 plus years coaching hundreds of small business owners, what’s most common to them is that they are driven by their work and being “successful,”  where success is defined by the dollar. Their work dominates their lives at a cost to their integrity. By integrity, I mean that their work and lives aren’t aligned with who they truly are- their essence as to what makes them unique, their vision, values, purpose and what’s really important to them.

A new business paradigm has emerged within the context of making the world a better place and giving back. It’s reflected in the following notions:

What underlies them is a commitment to positive social impact through increased consciousness as well as a commitment to the “triple bottom line”- people, profit, planet.

As a small business owner (running businesses of 10 or less employees), you want your work to reflect your need to give back- making the world a better place. Your business has had sustained profitability. You’re not struggling. However, your engagement may not be what it was a few years ago.

You don’t run a business that has a social agenda or is mission driven, which is what makes up a social enterprise. You’re either interested in re-designing the business or discovering other outlets for positive social change. What’s missing for you is the vision, the clarity, the leadership and focus that will take you to a place where you’re renewed and re-vitalized.

You may also be a 50 plus small business owner, who’s starting to come to terms with the issue of retirement, a word that you loathe. You intend to remain active, through work, play and learning. What you’re coming to terms with is, “What do I do with the rest of my life?” The thought of letting go of your business frightens you.

If you’re a social entrepreneur, most likely you’re in a place in which your commitment to give back is being realized. Yet your business doesn’t line up with what you see as possible. Something is holding you back. In my experience, that’s strong leadership.

Wherever you are in your life, I’m a strong advocate of “starting where you are.” You can make a contribution from whatever circumstances you find yourself within.

While “playing a big game” is part of the cultural conversation, it’s not a necessary requirement for contributing to others. “Small is beautiful.”

You may have the same profile as people who consider themselves to be…

Cultural Creatives and/or associating with the LOHAS (Llifestyle of Health and Sustainability) segment of the population.

For a self assessment on whether you share the same characteristics as those who identify themselves as being cultural creatives, click here

Some of their business characteristics include-

  • high need for achievement
  • high need for independence
  • low need for conformity
  • internal focus of control
  • love of ambiguity
  • propensity for risk-taking
  • obsession with opportunity


 

 

Fred Horowitz

Fred Horowitz

Fred Horowitz is a coach who works with small business owners, including social entrepreneurs who want to create a positive social impact while having a high quality life.

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